massive-market shifts in one hot minute

We live in a media-saturated, tech-infatuated 500-channel, video-on-demand, DTV, wireless, streaming media, diverged digital entertainment device of the future future (which will be televised through a hidden optical camera in Steve Case’s ass), fermenting in various stages of accelerated gestation all around us.

While ravenous demand for entertainment expands, and emerging distribution channels to deliver that entertainment proliferate, some glaring holes remain: 1] there’s not enough content to fill demand, 2] there's too few entertainment companies actively addressing shifts in technology-driven media habits and 3] there are too many intellectual property infringement lawsuits.

Enter sugarlab. Listen to the disco ball. Begin supraliminal. sugarlab aims to create intelligent, irreverent entertainment that resonates with, and respects, its audience, blurring the boundaries of myth and reality in immersive media experiences. Simply, we're creating what we’d like to see in the world, for ourselves and for people like us.